Yippee!  It’s TODAY, my favourite day!! “What, why?!” I hear you ask.

It’s Friday, dah!

What is it about Fridays that makes them so cool? Friday is a work day, just like Monday, Tuesday, Wednesday and Thursday. Often there are deadlines piled up against the back end of Friday afternoon hanging over our heads. It isn’t even the weekend yet. Still, there is something magical about Friday that makes it cooler than Saturday and Sunday.

Sorry Friday, but I think you are a substitute, a proxy for the real deal.

The evidence shows us that Friday isn’t actually as cool as we think it is, so what’s the game here? In fact what happens is that Friday is only cool based on our anticipation of further coolness happening on the weekend. Our brains are wired to respond to future positive events. When we look forward to something, our brains activate the motivation system in the nucleus accumbens and send out that feel-good chemical, dopamine. This is what is responsible for the sense of excitement we carry around with us on Fridays.

Imagine if you could activate the motivation centre by choice, whenever you wanted to?

Friday just happens to come around every week and give us a jolt of feel-good anticipation. The good news is that you can consciously create this for yourself. Science tells us that people experience more joy in anticipation of something than they do when recalling the memory of the same event. By taking time each morning to actively look for something to be excited about in your day, you will activate the same pathways that Friday does, giving you that Friday feeling every day!

What will life be like if you choose to face every day with eager anticipation?

Much Love,

Wait, don’t go…I have something else to tell you….

I love to work with passionate business owners & entrepreneurs who want to create success in ALL areas of their lives, not just financially. I help these people to grow their businesses and create fulfilment in their personal and family lives. I do this by combining my practical business acumen with my consciousness coaching skills. The result is that my clients find they have more money, more time and greater self-worth!

Does that sound like something you could do with? If so reach out, let’s chat! Book a no charge, obligation free Coffee with Coach T and let’s see what we could create together.

Let’s Work Together






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